After reestablishing superbike dominance in North America with the successful introduction of the red-hot 999R flagship in 2005, Ducati North America took growth to all-time highs by exploring untapped market segments with several other new bikes. By expanding the popular Monster line-up with the powerful and affordable Monster S2R and Monster S2R1000 introductions, Ducati North America dispelled the notion of only being a superbike manufacturer. The work introducing the easy-riding Multistrada 620 only affirmed the company’s new commitment to growth.

"The 999R introduction showed that Ducati is and always will be about crafting high-performance racing bikes," says Michael Lock, CEO of Ducati North America. "But Ducati is also proving we can build our Monster line-up with the successes of the S2R, S2R1000, and the upcoming Monster S4Rs. We’re really enjoying the momentum we’ve experienced early this year from these bikes and our popular SportClassics. There’s no doubt 2006 will be a year to remember here at Ducati North America."

Ducati North America’s landmark year in 2005 and successes early in 2006 are evidenced by a 56-percent overall increase in total Ducati sales for the last six months according to data published by the Motorcycle Industry Council (MIC). Other notable statistics include Ducati North America eclipsing fellow European brands BMW and Triumph in on-highway sales and market share for the month. Solid growth in sales of their 501-750cc sport bike category also posted an impressive 140-percent gain compared to the same time last year.